Is SEO Copywriting Overtaking Traditional SEO?

It might seem like a slightly bizarre thought but with all of the recent changes from Google, is Copywriting going to overtake traditional SEO?

Andy Drinkwater from iNet SEO looks at Copywriting and SEO.

If you look at the big picture, what does Google want? Content – unique content and as much as you can provide them with. Not too long ago, if you wanted a phrase to be well ranked, you stuffed as many of those keywords in as possible. Then Google started to get smart and decided that good quality back links from reputable sources was a great indicator of a worthwhile site. Not so the case any more, although Google still likes to see good links, they now much prefer to see unique content that has been shared amongst your network.

Oh, that’s something else they didn’t mention to start off with – ideally, you want a good network of followers who are all going to want to +1, share, mention, Like, Tweet and re-share your content.

Reputation and influence is playing a huge part now along with the ability to write fantastic content. You write great content, have a large network who will share it, then you will do well in the eyes of Google.


So what do you do if you can’t write content or have a network who will share it? Aside from having someone come in and undertake this from you, in the eyes of Google, what do you then have to offer? It might sound a little harsh, but why would Google want to list something in the SERPs that was of poor quality – and why would anyone want to share this?

It really is all coming down to content… Write great content and even if you don’t have a massive network following you, articles can go viral through another individuals network very quickly.

So where does this leave traditional SEO? And by traditional, I am referring to Key Phrases, Page Titles, Descriptions, Navigation, Keywords, et al. It all still has a place but is no longer the deciding factor. If you miss and H1 Tag, this is not going to be the deciding factor on if you appear on page one or page 50.

Gain Maximum Leverage With Article Marketing

The internet is so powerful because everyone who is on it is part of multiple markets, and it represents a truly global audience. If you like proven and extremely effective business strategies, then you can very comfortably hang your hat on article marketing. Online businesses prefer article marketing for quite a few reasons, not the least of which is its low pressure on the wallet. What follows next are about three solid article marketing benefits, and then you can judge for yourself if it's worth it to you.

Since we're talking about the net, obviously, your articles can easily be read by just about anyone on the planet. You can write articles in India and use them for promotion all over the world. The really cool part is you can form positive business relationships with people all over the world, too. There really are no amount of limits to how much good value you can bring to other people's lives. Then there is the matter of your articles getting spread around, plus there are new people coming online all the time. So by publishing your articles on the web, you're actually opening doors to a wide audience from across the globe, which can be a big thing for a small business.

Benefits of Employing A Professional SEO copywriter

Occasional assignments for an individual and independent freelancer might yield good result but when it comes to long term professional writing, it has to be one of the proficient and professional article writing services. With their vast experience in the field they tackle the task with a professional attitude and usually deliver the best results befitting the requirements and budget of the webmaster concerned.

Particular Benefits of Using Article Writing Services

By using the services of professional agencies for SEO article writing the buyer will derive some major benefits.

• These agencies are good for any article that is to be written professionally;

• Since such article writing companies deploy a set of well trained and experienced writers for the purpose, It becomes possible for them to handle any subject;

• Styles, size of the article and such other specification will not matter for them as they can handle any task of writing entrusted; and

• They are experienced in the trade of web hosting and directory submission of articles that are essential for search engine optimization.

Can You Manage Without A Good SEO Copywriter?

Years ago, search engine optimization was centered on tricky little tactics aimed at cheating algorithms for short-term results. These days, most every company has gotten into gear, thanks to punishing algo updates meant to freeze out black hat strategies.

Google wants nothing but quality content on the first few pages of its search results, and most marketing specialists are turning to content specialists for magazine-quality material. That said, according to our in-house SEO copywriter, many are still trying to get by with cut-rate content.

via The SEO Copywriter and Search Engine Optimization.

SEO copywriting is the Queen

Online Marketing Pundits yell at the top of their lungs that, "Content is King". I don't agree. I believe (just my personal thoughts), "Content is Queen". Why? Because, a queen is always more powerful than a king (a husband can be an unbeatable warrior for the world, but, inside his house (or Mahal), the power lies with the wife (don't you think so?)) Content is very, very powerful and important for the success of your website... your online business.

Fun things apart, Content Can Make or Break the Reputation of Your Website (Or Your Online Business)! Of course, you won't be doing Website Content writing yourself (since you've so many other things to do, such as planning your business expansion), you would rather hire a Digital Agency for this. But, even then, it's you who needs to ensure that you're picking up the right people. Herein, I'm not going to tell you about how to pick one (I would write on this in my next article), instead, I'm going to give you some tips (practical and effective ones) on how one can write effective Website Content and how can you ensure that your selected agency writes some great content for your site.