Sunday 20 December 2009

How to improve selling power in your written content

As an SEO copywriter your job is to write compelling articles for your clients that will sell the products and services your client is offering. In order for you to be able to do this, your written content needs the correct words in it, which are of course your clients main keywords. The keywords link to what the client is selling and search engines pick them up on your website when anyone types them in. So how do you know which are the most effective words to use in your copy?

Take away the guess work

There is a great tool available called the “key sentences tool”, which can be found Click Here!. This tool helps you as the freelance article copywriter to choose the most effective content to include in your words and articles. You do not have to download anything to your computer as the tool is used in your browser. Why try guessing what the most competitive keywords and phrases might be when you have this tool to hand? As an SEO copywriter myself I use this time saving tool myself to find the best phrases to use in my written content and can vouch for its usefulness if you earn your living as a freelance copywriter.

How does the tool work?

Using the key sentences tool which can be found Click Here! is extremely simple and you are able to use it whilst you are writing. Simply write in your keyword phrase or sentence and hit the “score” button. You are then given a score from 0 to 400 for your phrase. Of course, the higher the phrase scores the better your chances of persuading the viewer to buy the products or services you are promoting. If you get a low score with a particular phrase, then simply alter it and hit “score” again.

What can the tool be used for?

• When you wish to target headlines for maximum persuasion;

• When designing pay per click adverts;

• Within the body of ad content;

• In SEO articles and content;

• In your web page content; •

On e-mail promotions and more.

If you Click Here! you are able to test the keyword sentence tool for yourself before buying to see the many ways it may be able to help you as a freelance copywriter or online advertising specialist.

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