Is SEO Copywriting Overtaking Traditional SEO?

It might seem like a slightly bizarre thought but with all of the recent changes from Google, is Copywriting going to overtake traditional SEO?

Andy Drinkwater from iNet SEO looks at Copywriting and SEO.

If you look at the big picture, what does Google want? Content – unique content and as much as you can provide them with. Not too long ago, if you wanted a phrase to be well ranked, you stuffed as many of those keywords in as possible. Then Google started to get smart and decided that good quality back links from reputable sources was a great indicator of a worthwhile site. Not so the case any more, although Google still likes to see good links, they now much prefer to see unique content that has been shared amongst your network.

Oh, that’s something else they didn’t mention to start off with – ideally, you want a good network of followers who are all going to want to +1, share, mention, Like, Tweet and re-share your content.

Reputation and influence is playing a huge part now along with the ability to write fantastic content. You write great content, have a large network who will share it, then you will do well in the eyes of Google.


So what do you do if you can’t write content or have a network who will share it? Aside from having someone come in and undertake this from you, in the eyes of Google, what do you then have to offer? It might sound a little harsh, but why would Google want to list something in the SERPs that was of poor quality – and why would anyone want to share this?

It really is all coming down to content… Write great content and even if you don’t have a massive network following you, articles can go viral through another individuals network very quickly.

So where does this leave traditional SEO? And by traditional, I am referring to Key Phrases, Page Titles, Descriptions, Navigation, Keywords, et al. It all still has a place but is no longer the deciding factor. If you miss and H1 Tag, this is not going to be the deciding factor on if you appear on page one or page 50.

Can You Manage Without A Good SEO Copywriter?

Years ago, search engine optimization was centered on tricky little tactics aimed at cheating algorithms for short-term results. These days, most every company has gotten into gear, thanks to punishing algo updates meant to freeze out black hat strategies.

Google wants nothing but quality content on the first few pages of its search results, and most marketing specialists are turning to content specialists for magazine-quality material. That said, according to our in-house SEO copywriter, many are still trying to get by with cut-rate content.

via The SEO Copywriter and Search Engine Optimization.

Sales Depend On High Quality SEO copywriting

If you are currently marketing your business online and have not put a great deal of thought into the content on your website, you may be making an incredibly costly mistake. The content on your website is invaluable for a number of reasons. First of all it gives visitors to your website their first impression of your business and the products and services you offer. Additionally, well written content can be instrumental in selling your products and services to your potential customers. Even a renowned product like Dish TV Packages when sold online requires a content rich web page to impress new customers in making their purchase decision. This article will delve deeper into the importance of providing accurate, concise and informative content on your website when you are marketing online.

Copywriting Techniques That Stand Out

Some may think that writing for the internet is the same as writing in your journal or possibly print media. However, this is the wrong type of thinking. The problem with this is people who read on the web like to scan the pages quickly picking out key words and phrases.

The same idea that newspapers use is having a great lead paragraph that sums up the entire article in three of four sentences should be broken down in web writing to three or so paragraphs. This allows the readers to gather the gist of the article in case they do not have time to continue reading and then they may move on to the next topic or a different website altogether.

Do you know why we tend to scan pages? It is the concept of usability. Reading from the web or internet is tiresome to our eyes tending to take longer making it easier for us to look at a printed page. I would rather print out an article or research journals I need because it is so hard to read all that information on a computer screen. This is why it is so important in web writing for articles, blogs or whatever, to make it interesting and well written if you want people to take more time to read.

SEO copywriting and an SEO team are essential

Good brand management is essential to your company. After all first impressions say a lot and if your company's website is incorrectly managed you will typically develop negative ratings and publicity and this may stick. A good brand management team will know how to brand your companies website along with your company and ensure that it gets the attention it deserves from search engines and the social marketing channels alike. Correct management of your brand can be ensured by a close working relationship with your SEO team who can generate the most effective keywords for your website, after all your website is one of the most significant parts when it comes to brand positioning strategy.

An SEO team is able to help you to shape your brand name so as to attract the perfect target audience by creating specific phrases and keywords that are more likely to be highly ranked by both search engines and social media networks. We can also negotiate with websites that will be able to complement your products and link from these websites to your own, along with encouraging websites similar to yours to have backlinks for your website. 

How your web content affects your online business

The articles on your website can either be the make or break of your online business. This is why whatever type of business you run online it is essential that you choose a professional freelance copywriter, here is why.....

You may know all there is to know about your business, but do you know how to get the information needed across to potential customers?.


If you try and write your own copy your business may fail or it may be so-so. If you choose a professional copywriter your business may soar and sales may double or triple. You may push the products and services you offer too hard whereas a copywriter is able to be persuasive with their content, which brings the results that you need.


A professional freelance copywriter is able to write compelling copy that gets people talking and word of mouth is a great selling tool. Having just one single great piece of great copy on your website may be able to do a great deal more and attract more customers and generate sales far better than a great deal of poorly written content.

Contact copywriting 4 u as your copywriter at: allison@copywriting4u.co.uk