Is SEO Copywriting Overtaking Traditional SEO?

It might seem like a slightly bizarre thought but with all of the recent changes from Google, is Copywriting going to overtake traditional SEO?

Andy Drinkwater from iNet SEO looks at Copywriting and SEO.

If you look at the big picture, what does Google want? Content – unique content and as much as you can provide them with. Not too long ago, if you wanted a phrase to be well ranked, you stuffed as many of those keywords in as possible. Then Google started to get smart and decided that good quality back links from reputable sources was a great indicator of a worthwhile site. Not so the case any more, although Google still likes to see good links, they now much prefer to see unique content that has been shared amongst your network.

Oh, that’s something else they didn’t mention to start off with – ideally, you want a good network of followers who are all going to want to +1, share, mention, Like, Tweet and re-share your content.

Reputation and influence is playing a huge part now along with the ability to write fantastic content. You write great content, have a large network who will share it, then you will do well in the eyes of Google.


So what do you do if you can’t write content or have a network who will share it? Aside from having someone come in and undertake this from you, in the eyes of Google, what do you then have to offer? It might sound a little harsh, but why would Google want to list something in the SERPs that was of poor quality – and why would anyone want to share this?

It really is all coming down to content… Write great content and even if you don’t have a massive network following you, articles can go viral through another individuals network very quickly.

So where does this leave traditional SEO? And by traditional, I am referring to Key Phrases, Page Titles, Descriptions, Navigation, Keywords, et al. It all still has a place but is no longer the deciding factor. If you miss and H1 Tag, this is not going to be the deciding factor on if you appear on page one or page 50.

Gain Maximum Leverage With Article Marketing

The internet is so powerful because everyone who is on it is part of multiple markets, and it represents a truly global audience. If you like proven and extremely effective business strategies, then you can very comfortably hang your hat on article marketing. Online businesses prefer article marketing for quite a few reasons, not the least of which is its low pressure on the wallet. What follows next are about three solid article marketing benefits, and then you can judge for yourself if it's worth it to you.

Since we're talking about the net, obviously, your articles can easily be read by just about anyone on the planet. You can write articles in India and use them for promotion all over the world. The really cool part is you can form positive business relationships with people all over the world, too. There really are no amount of limits to how much good value you can bring to other people's lives. Then there is the matter of your articles getting spread around, plus there are new people coming online all the time. So by publishing your articles on the web, you're actually opening doors to a wide audience from across the globe, which can be a big thing for a small business.

Benefits of Employing A Professional SEO copywriter

Occasional assignments for an individual and independent freelancer might yield good result but when it comes to long term professional writing, it has to be one of the proficient and professional article writing services. With their vast experience in the field they tackle the task with a professional attitude and usually deliver the best results befitting the requirements and budget of the webmaster concerned.

Particular Benefits of Using Article Writing Services

By using the services of professional agencies for SEO article writing the buyer will derive some major benefits.

• These agencies are good for any article that is to be written professionally;

• Since such article writing companies deploy a set of well trained and experienced writers for the purpose, It becomes possible for them to handle any subject;

• Styles, size of the article and such other specification will not matter for them as they can handle any task of writing entrusted; and

• They are experienced in the trade of web hosting and directory submission of articles that are essential for search engine optimization.

Can You Manage Without A Good SEO Copywriter?

Years ago, search engine optimization was centered on tricky little tactics aimed at cheating algorithms for short-term results. These days, most every company has gotten into gear, thanks to punishing algo updates meant to freeze out black hat strategies.

Google wants nothing but quality content on the first few pages of its search results, and most marketing specialists are turning to content specialists for magazine-quality material. That said, according to our in-house SEO copywriter, many are still trying to get by with cut-rate content.

via The SEO Copywriter and Search Engine Optimization.

SEO copywriting is the Queen

Online Marketing Pundits yell at the top of their lungs that, "Content is King". I don't agree. I believe (just my personal thoughts), "Content is Queen". Why? Because, a queen is always more powerful than a king (a husband can be an unbeatable warrior for the world, but, inside his house (or Mahal), the power lies with the wife (don't you think so?)) Content is very, very powerful and important for the success of your website... your online business.

Fun things apart, Content Can Make or Break the Reputation of Your Website (Or Your Online Business)! Of course, you won't be doing Website Content writing yourself (since you've so many other things to do, such as planning your business expansion), you would rather hire a Digital Agency for this. But, even then, it's you who needs to ensure that you're picking up the right people. Herein, I'm not going to tell you about how to pick one (I would write on this in my next article), instead, I'm going to give you some tips (practical and effective ones) on how one can write effective Website Content and how can you ensure that your selected agency writes some great content for your site.

Tips For Choosing An SEO copywriter

You might be aware of the fact that article writing is a powerful way to develop relevant and unique content that can be used to place your quality links and increase your website's visibility in front of search engines and eventually boost your ranks. When articles can do so much for your website all you need is to go for an article writing service to excel in this venture that goes hand in hand with your SEO and marketing campaigns.

Nowadays hiring ghostwriters is a predominant activity online and many website owners prefer spending some money and utilizing article writing service of professional online firms rather than investing hours and days of their quality time to get one standard article.

Copywriting Techniques That Stand Out

Some may think that writing for the internet is the same as writing in your journal or possibly print media. However, this is the wrong type of thinking. The problem with this is people who read on the web like to scan the pages quickly picking out key words and phrases.

The same idea that newspapers use is having a great lead paragraph that sums up the entire article in three of four sentences should be broken down in web writing to three or so paragraphs. This allows the readers to gather the gist of the article in case they do not have time to continue reading and then they may move on to the next topic or a different website altogether.

Do you know why we tend to scan pages? It is the concept of usability. Reading from the web or internet is tiresome to our eyes tending to take longer making it easier for us to look at a printed page. I would rather print out an article or research journals I need because it is so hard to read all that information on a computer screen. This is why it is so important in web writing for articles, blogs or whatever, to make it interesting and well written if you want people to take more time to read.

How your web content affects your online business

The articles on your website can either be the make or break of your online business. This is why whatever type of business you run online it is essential that you choose a professional freelance copywriter, here is why.....

You may know all there is to know about your business, but do you know how to get the information needed across to potential customers?.


If you try and write your own copy your business may fail or it may be so-so. If you choose a professional copywriter your business may soar and sales may double or triple. You may push the products and services you offer too hard whereas a copywriter is able to be persuasive with their content, which brings the results that you need.


A professional freelance copywriter is able to write compelling copy that gets people talking and word of mouth is a great selling tool. Having just one single great piece of great copy on your website may be able to do a great deal more and attract more customers and generate sales far better than a great deal of poorly written content.

Contact copywriting 4 u as your copywriter at: allison@copywriting4u.co.uk

An SEO Copywriter Is Worthwhile

It doesn't matter how good your products or services are, if your companies website fails to attract customers and draw in business you are doomed. Lack of customers mean a lack of sales so it is essential that you draw potential customers to your site. This is where a professional copywriter can make or break your business.  

An SEO copywriter knows the importance of getting traffic to websites and excellent quality 100% original content is one of the ways to attract people to your website, and these people are all potential customers. A good SEO firm will not only provide content that is tailored to your specific website, they will provide content that is easy on the eye, is relevant to your business and is interesting enough to keep them on your site and even better, keep them coming back for more. 

An SEO copywriter can improve your Google ranking and sales

If you have decided to get your business online then you have probably done your homework and you will have heard about SEO copywriting. You might be wondering how essential SEO is for your company website, but what it is all the fuss about?


To make it easy, SEO copywriting is a task completed by the article copywriter with the aim of  meeting the fine line of putting in your essential keywords into the content  but also making sure that your articles are easy to read and that they make common sense for those visiting your website.


Viewing web articles on the internet is very different from reading a book or newspaper and it is important to grab the readers attention from the start, and just as imperative is to keep the web reader on your website and better still to turn them into paying customers.

Get Higher Google Rankings With An SEO Copywriter

A good article copywriter can tailor content to suit your business, with your keywords. By inserting a few choice keywords into articles and you putting this content on your web pages, the keywords can be picked up by those looking for what you are selling on Google.


For instance if you are selling pet products and owners of pets type in "pet products", if you have this as one of your keywords, Google will relate it to your website and hopefully your site will appear on the first page of Google. If you want to get your business website off to a flying start contact Copywriting 4 U

One of the secrets to getting higher rankings and keeping them, is to keep your content updated and fresh. This can be done with the help of a blog. An SEO copywriter or article copywriter can keep updating your blog on a weekly basis to keep your website fresh with your chosen keywords, which helps to get you noticed.


Take on Copywriting 4 U as your article copywriter and see your rankings grow. 

Choosing An SEO Copywriter

You know the importance of having well written content on your website and if you have glanced over other pages on this website you will know the many benefits that choosing and employing a good SEO copywriter can bring. So what makes a good web content or SEO content copywriter 

One of the things you will need is commitment. This is commitment of your chosen SEO copywriter or web content copywriter to give you exactly what you need and the help of an SEO company. 


It does not matter whether the project consists of a single 150 word blog or whether it is an ongoing project for many 2,500 word articles. The freelance copywriter should take on the project with the same commitment and enthusiasm. Whatever the topic, the article should be well researched and well written, no matter what the keywords to be included are, and should meet your exact specifications with your specific company in mind.

If you use articles from free article banks these are just generic articles, they may work for you and your company but then again they could also be working for many other companies online. By choosing a freelance copywriter that can provide you with original content you are choosing a web content copywriter or SEO copywriter who can tailor the article to your company with you own keywords, you will have something that is totally unique. These articles then stand more chance of doing what they should, turning those browsing your website into customers who will hopefully stick with you time after time.

Of course taking an expert SEO copywriter or web content copywriter onboard will be another outlay which does have to be taken into account; after all you are in business to make money. However an established experienced web content or SEO copywriter can be well worth the outlay. You could double your customer database which means more income for you of course and by doing so you can recoup the outlay.

An SEO Copywriter Is Essential

If you want to get new customers to your business website one of the things you need to do is get high in the Google rankings. One way of doing this is by updating your website or blog on a constant basis. Fresh content keeps your website alive and with this in mind a good SEO copywiriter who can provide you with tailored content is essential.



An SEO copywriter is able to supply you with articles that has been tailored to your specific content and which includes keywords that Google will pick up when users search on the internet and point them your way.

Once you have got the visitors you then need to have content that is exciting and relevant to your site to keep visitors from clicking off and instead turn them into customers. An SEO copywriter will also be able to log into your blog if you prefer and directly upload the content. This is a great time saver and a great way to get the attention of search engines and customers. You can keep your customers update on the latest offerings and new products along with any news your company wishes to share.   

Golden Rules of an SEO Copywriter

One of the golden rules of SEO is to employ a good SEO copywriter. Well written and 100% unique content is very important. It is no good relying on just the name of your company and or your products or services, no matter how good they are. When it comes to selling online and increasing your customers, your website content is king.


A good SEO copywriter is able to engage your readers and keep them on your site as opposed to clicking off and going to one of your competitors; They can help your company's website to increase their search engine rankings, which in turn increases traffic and potential customers; And a good SEO copywriter can help you to get quality links from other websites.



Quality web content can make a great deal of difference to your company. You may have excellent products or services but then your competitors may also have the save. They may also have quality content on their website which attracts visitors and these visitors in turn often become customers. You may be losing out on customers simply because of the appealing content on your competitor's website if yours does not engage visitors. Not every copywriter is able to engage and turn visitors into customers. Far too many focuses on keywords and the placement of them within the content and this leaves the content uninteresting and hard to read, which puts a lot of visitors off. On the other hand a lack of keywords and it is going to have an effect on search engine rankings which means you won't attract visitors. Therefore it is a fine line that your chosen copywriter must tread.


A professional SEO copywriter will be able to do both, get you good search engine rankings through keywords while at the same making the content easy to read and engaging. If you are looking for a professional SEO copywriter contact Copywriting 4 U for 100% unique content that comes at competitive costs.

SEO Content is Importnant

Anyone working as an SEO copywriter will tell you that SEO content is very important, check out this link and Click Here! for great info on SEO for your website. They will of course as they too want to sell their service, which is of course is providing companies with SEO content. I should know because i am a professional copywriter and have been for many years. So just how important is an SEO copywriter?

Actually professional copywriters do play an important part in the success of your business. Your business relies on profit and if you do not get sales through your website then you do not get profit. Even if your business does not have a website, an SEO copywriter still plays an important role as you will need business cards, flyers, letters, press releases and other content related to your business. An SEO copywriter does not just write articles or blogs, a professional copywriter is able to provide the content for any of the above. And a good copywriter is able to word your material correctly, in a way that will encourage those reading to purchase without realising they have been "brainwashed", for want of a better word, subliminally of course.  

A professional SEO copywriter is able to get you new customers and sales from just mere words, are you still asking yourself how important a copywriter is?  Anyone with a good business head on their shoulder of course knows the truth worth of a professional SEO copywriter and the only question they ask is, where can i find a professional copywriter? 

I can answer that too. Head over to Copywriting 4 U. 

Benefits when you buy unique articles from a freelance copywriter

When you choose to buy unique articles from a freelance copywriter there are numerous benefits. There is a huge difference between having standard run of the mill content on your website and having professional, quality written articles. If you have content on your website that is not targeted to your website then you might as well not have content on your website at all. Search engines pick up keywords on your site and this helps you to get great rankings which in turn brings viewers to your website. Content written by a freelance copywriter who has skills in SEO and knows how to include your sites keywords without over stuffing is essential if you want great results.

Here are just some of the many benefits when you buy unique articles from freelance copywriter specialists Copywriting 4 U:

• you may increase the targeted traffic to your website;
• increase your sales with excellent well written content that is targeted to your readers;
• have peace of mind of knowing you have 100% unique content written for your specific needs;
• know all of the content you use on your website will have passed the "Copyscape" test and is not duplicated;
• know the articles and content is handwritten and not combined using "spinning" software;
• all content is checked thoroughly to ensure that it is error free;
• we always meet your deadline.

These are just a few of the numerous benefits you have when you buy unique articles from a freelance copywriter as opposed to using content from article banks.

How to improve selling power in your written content

As an SEO copywriter your job is to write compelling articles for your clients that will sell the products and services your client is offering. In order for you to be able to do this, your written content needs the correct words in it, which are of course your clients main keywords. The keywords link to what the client is selling and search engines pick them up on your website when anyone types them in. So how do you know which are the most effective words to use in your copy?

Take away the guess work

There is a great tool available called the “key sentences tool”, which can be found Click Here!. This tool helps you as the freelance article copywriter to choose the most effective content to include in your words and articles. You do not have to download anything to your computer as the tool is used in your browser. Why try guessing what the most competitive keywords and phrases might be when you have this tool to hand? As an SEO copywriter myself I use this time saving tool myself to find the best phrases to use in my written content and can vouch for its usefulness if you earn your living as a freelance copywriter.

How does the tool work?

Using the key sentences tool which can be found Click Here! is extremely simple and you are able to use it whilst you are writing. Simply write in your keyword phrase or sentence and hit the “score” button. You are then given a score from 0 to 400 for your phrase. Of course, the higher the phrase scores the better your chances of persuading the viewer to buy the products or services you are promoting. If you get a low score with a particular phrase, then simply alter it and hit “score” again.

What can the tool be used for?

• When you wish to target headlines for maximum persuasion;

• When designing pay per click adverts;

• Within the body of ad content;

• In SEO articles and content;

• In your web page content; •

On e-mail promotions and more.

If you Click Here! you are able to test the keyword sentence tool for yourself before buying to see the many ways it may be able to help you as a freelance copywriter or online advertising specialist.

How to use content on your website to improve SEO company rankings

If you are running or in charge of a business enterprise internet site and thise site realises revenue then of course you would like your company to get into top SEO company rankings. To carry off this it is all important to include keywords linking to your web site products or services. However whilst this is important, readability for your viewers shouldn't in in any case be sacrificed. One of the most effectual exercises that a recognised SEO copywriter will own is the ability to bring both together and supply you with convincing keyword content.



Enjoy these tips for eminent SEO copywriting whether you are hiring a professional independent copywriter to do body of work for you or you would like to attempt your hand at being an SEO copywriter yourself.

Placement of your keywords

One of the most important spots for your keyword is in the title of the articles. Preferably this should grab the attention of the reader and capture them to want to keep on reading the articles. Humdrum titles may dishearten folks because after all 1st opinions count for a great deal.

Your keyword should also be included in the beginning paragraph of the content in a fashion that makes common sense and naturally it should harmonise naturally. Your opening paragraph is by and large the first appearance to your subject matter and therefore this had better also be eye-catching and entirely affiliated whatever you're enticing the reader into buying.

The importance of sub-headings

To ensure that your article and content continues to flow throughout the content it is also a good idea to utilise sub-headings in your article. This will break up the SEO copy which readers and search engines like. Bullet points are also a distinct cracking way to break up the content, particularly if the article makes up over 300 or so words.

I

ntroduce associated keywords

Once you have your percentage of keywords included in your content you will be able to also bring in associated words and phrases appropriate to the rest of your content. Assure that you are accurate throughout your written topic, this will allow for for stimulating copy which the reader will not sense is there to draw the wool over their eyes.

Turning viewers into customers

Do not blank out the whole objective of why you have a site full of content, this is of course to change over lookers into customers, generally. Therefore determine that your copy leads them and persuades them into buying whatever you are selling.

Finish off as you began

Finally also check that there's a great closing or conclusion to the content on the page. On that point nothing worse than reading a page of content that keeps you captured only to get to the bottom of the page and be let down. So, finish as you begin with good convincing content and you may be able to improve your SEO company rankings.

Blog your company to improve SEO ranking

Getting your company acknowledged on the internet is one of the most essential things you are able to do. After all if you would like to distribute your merchandise, you have to be able to acquire an audience and one of the greatest audiences is on the World Wide Web.

Advertised right you may be demonstrating your products or services to billions of mortals all across the globe. Have you looked upon getting your company discovered by blogging to improve SEO ranking for your company?

Naturally in order to be able to have this chance you need a internet site. Not just a internet site however, you need to have it filled with your merchandises and you need to have powerful articles on that internet site that draws in clients. Of course this content needs to be persuasive but it also needs your primary keywords dispersed throughout the articles so search engines will pick them up and hopefully broadcast your internet site high up in Google ratings . Energising articles are also called for, otherwise your internet site is going to get a little on the stale side. How can you do this? well a blog is one excellent way of advertising your business internet site and merchandises or services.

Blog articles are generally short pieces of content, generally around two hundred to three hundred words. This content includes your keywords, and you are able to associate your blog to your chief internet site. To do this you are able to put links in your blog articles to your primary internet site and if you like and your blog site permits it you can add an RSS box with your most previous blogs directly onto your principal internet site. This guarantees that your main internet site is updated as you add blogs.

Work from home online writing hubpages

Boost your freelance copywriting business with free advertising.

There are numerous ways you may be able to earn money, and work at home as a freelance copywriter. One of the ways a freelance copywriter may be able to do legitimate work from home is by writing hub pages. For instance I write hub pages at Hub pages.com which is free to join, you can see one of my hubs here.There are numerous places on the net where you can earn money from Adsense revenue and shares in such as E-Bay and Amazon.com.......

Click Here! for 25 ways to make money working at home

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