It might seem like a slightly bizarre thought but with all of the recent changes from Google, is Copywriting going to overtake traditional SEO?
Andy Drinkwater from iNet SEO looks at Copywriting and SEO.
If you look at the big picture, what does Google want? Content – unique content and as much as you can provide them with. Not too long ago, if you wanted a phrase to be well ranked, you stuffed as many of those keywords in as possible. Then Google started to get smart and decided that good quality back links from reputable sources was a great indicator of a worthwhile site. Not so the case any more, although Google still likes to see good links, they now much prefer to see unique content that has been shared amongst your network.
Oh, that’s something else they didn’t mention to start off with – ideally, you want a good network of followers who are all going to want to +1, share, mention, Like, Tweet and re-share your content.
Reputation and influence is playing a huge part now along with the ability to write fantastic content. You write great content, have a large network who will share it, then you will do well in the eyes of Google.
So what do you do if you can’t write content or have a network who will share it? Aside from having someone come in and undertake this from you, in the eyes of Google, what do you then have to offer? It might sound a little harsh, but why would Google want to list something in the SERPs that was of poor quality – and why would anyone want to share this?
It really is all coming down to content… Write great content and even if you don’t have a massive network following you, articles can go viral through another individuals network very quickly.
So where does this leave traditional SEO? And by traditional, I am referring to Key Phrases, Page Titles, Descriptions, Navigation, Keywords, et al. It all still has a place but is no longer the deciding factor. If you miss and H1 Tag, this is not going to be the deciding factor on if you appear on page one or page 50.
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